Analytics & ROI
Why Your QR Scan Count Isn't the Number of People
A QR scan count tracks how often a link was opened, not who opened it. We ran 20 test scans through our own counter to see where it runs high and low.
9 min read
ZetaQR Blog
Analytics & ROI
Scan metrics, device telemetry, attribution models, and offline campaign performance.
Articles
Analytics & ROI
UTM Tags for QR Codes: Get Print Credit in Google Analytics
Scans from your flyers usually land in Google Analytics as Direct traffic. Here's how to tag QR codes so print gets credit, and three ways the tags get lost.
9 min read
Put these ideas on something real.
Create a dynamic QR code on the free plan, change where it points any time, and see every scan in your dashboard.